Prism Strategy, LLC
Julia Farnen Feldman, Principal, Prism Strategy

Julia loves a good conversation.

The best ones are when she hears a fresh perspective and makes a real connection. Julia is known as a relationship-builder and trusted advisor.


During her 20 years in DC and Northern Virginia, Julia has built a national network of healthcare, nonprofit, and senior-focused professionals from across a variety of industries. Julia and her network care about those they serve, and know that the customer isn't just the end-user, but all the people who interact along the way like family, caregivers, and the folks that make the work happen. 


At Sunrise Senior Living and AARP, Julia held leadership roles responsible for launching many “firsts” including the first specialized membership for AARP, Staying Sharp. At Sunrise, she introduced product development best practice to create and launch their first-ever resident and family engagement product. Through it all, Julia has learned to create a real place for customer feedback, and finds the best products are created through empathetic design. 


Julia loves to cook and discover new outdoor adventures. Nothing brings her more joy than spending time with her husband, son, and dog.